.2024 has actually been actually an unpredictable year for adtech funding.U.S.-focused adtech start-ups, once accustomed to getting billions in venture capital every year, have actually increased nearly $360 thousand up until now this year, putting it on course to be the industryu00e2 $ s slowest year in over a many years, every Crunchbase records. That slowdown is because of market saturation, increased regulative pressures, as well as financial uncertainties.ADWEEK talked to five VCs who continue to purchase adtech business, regardless of these challenges, regarding what they are seeking and what they avoid. Possibly unsurprisingly, these financiers are targeting options in privacy-focused innovations and industry-specific locations such as hooked up television.